Experian needed a marketing partner who could understand their multiple markets and vast range of complex B2B products and services
As the world’s leading global information services company, Experian needed a marketing partner who could understand their different markets and vast range of complex B2B products and services.
Experian’s pioneering combination of data, technology and advanced analytics helps businesses unlock insights and make better-informed decisions – whether they’re approving customers for credit or creating a business optimisation strategy.
It’s an extremely complex business, offering hundreds of highly technical solutions, products and services to businesses of every size, in every industry, anywhere in the world.
Experian’s Senior Marketing Manager, says:
“Co-creation are an expert on our organisation and customers. They pushed me and my colleagues to try new and innovative ways of marketing to audiences. A lot of the really creative and effective activities done by our department were introduced and supported by Co-creation Marketing.”
Co-creation has been an expert partner for Experian over the last five years. In that time we’ve successfully delivered over 100 projects, from business and product value propositions to website content, product brochures and sales presentations.
We even created the Experian data encyclopaedia: a set of handbooks used internally to help the whole business understand the full breadth and depth of Experian’s consumer and business data.
Experian’s Product Marketing Manager, comments:
“Co-creation deep dive to the crux of a brief and quickly get to work to seek the information needed to create meaningful, commercially astute marketing. I worked with Emmeline on a number of projects where a value proposition was too vague, or missing and the marketing therefore lacked substance. Emmeline helped to fix this, being great to work with along the way.”