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Strategic B2B marketing

Understand your most valuable customers and take them on a smarter, more effective buying journey

For over 15 years, our marketing experts and creative specialists have been helping some of the biggest B2B organisations in the UK to grow.

Co-creation Marketing is a leading strategic B2B marketing consultancy based in Nottingham

We specialise in helping complex B2B brands work out the best customers to target, how to articulate your offer or point of difference clearly, and how to optimise the buying journey for results.

Where other consultancies skim the surface, we’re meticulous in our approach to understanding your market, customers and business. That means doing away with any assumptions and bias, immersing ourselves in your customers’ world, and – crucially – listening to the honest input of your target customers.

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Co-creation think and plan from a strategic perspective and produce scalable solutions.

Stephanie Marris, Head of Marketing
Access Group

The positioning work Co-creation Marketing supported us with was extremely helpful. Having an experienced external perspective really helped bring everything into focus.

Sean Masters, Strategic Director
Masters Allen

Co-creation always have excellent insight and creative ideas and are brilliant at understanding what clients really need.

Carrie Hobart, Lead Content Manager
Woodland Trust
Emma Brightwell - ITHealth

Thank you so much for your very considered and insightful feedback. It is much appreciated and we highly value your opinion.

Emma Brightwell, Marketing Manager

Co-creation deep dives to the crux of a brief and quickly gets to work to seek the information needed to create meaningful, commercially astute marketing.

Grace Tupling, Marketing Director
David Coe

Everything Co-creation does is from their heart’s desire to help you, whether you’re a client, colleague or friend.

David Coe, CEO

Co-creation’s work has enabled us all to focus on our future and get the right messages out there.

Peter Burbidge, Managing Director

Co-creation: creating something together

Great marketing requires a lot of different skills. Few agencies can afford a specialist in every area, and the most senior people tend to spend their time managing others rather than producing work for clients.

We’re quietly reinventing the traditional agency model. Our agile, modern approach means we can pick and choose from an ever-expanding pool of marketing and creative specialists while keeping your costs comparatively low. It gives you access to the right skills and means you always have the best, most senior people working on your projects.

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Our clients and projects

Some of the biggest B2B organisations in the UK trust us to help them get even bigger.

Experian: Product marketing and sales enablement

Experian needed a marketing partner who could understand their multiple markets and vast range of complex B2B products and services

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Pressac: Marketing strategy and platform

B2B Marketing Strategy

As they made the transition from contract manufacturer to product manufacturer, Pressac Communications needed a new way to communicate their offer and manage sales

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ITHealth: Customer-centric brand proposition

Having refocused their business, ITHealth needed to clarify their offering, emphasise their value and differentiate from the competition

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