A meticulous approach to B2B marketing
We work out which customers to target, how to articulate your offer or point of difference clearly and how to optimise the buying journey for best results.
Our service has three main stages:
Where other consultancies skim the surface, we’re meticulous in our approach to understanding your market, customers and business. That means doing away with any assumptions and bias, immersing ourselves in your customers’ world, and – crucially – listening to their honest input.
Market research | Customer research | Competitor research | Channel research
In any business, some customers will be more valuable than others. Some will be relatively easy to acquire and are likely to spend big, while others may not be worth actively pursuing. We uncover the type of businesses who fall into each category and the characteristics to look for.
Next comes your proposition – identifying the real value your brand, product or solution holds for your customer. Often, the organisations we work with have a complex service offer that’s not easy to articulate or differentiate. We discover what sets you apart in your marketplace and find a simple, clear way to express your positioning and offer.
As well as resonating with your target customers, your proposition will bring a new clarity and focus to everything you do. From here, we’ll carefully plot each stage of the journey to engage decision-makers, convert them into customers and optimise sales.
Marketing strategy | Targeting strategy | Positioning strategy | Value proposition | Campaign strategy | Content strategy | Search strategy
We don’t produce anything for the sake of it. By the time we get to this point, we’ll know exactly how to best capture your customers’ interest, pre-empt their questions, meet their needs and draw them into a dialogue.
Whether you want to generate leads or optimise conversion rates or sales, we’ll deliver just the right mix of online and offline content. That could mean creating the right marketing platform, or creating a campaign, product marketing or sales enablement material.
Our flexible approach means we work in partnership with you to deliver the best results, in the best way. We can work with your in-house team or bring in our team of independent marketing and creative specialists. Whatever the approach, we’ll work with you to ensure that what we co-create is implemented quickly and easily.
Brand development | Website development | Brochure creation | Video creation | Search optimisation | Campaign creation | Advertising | Sales enablement
Co-creation think and plan from a strategic perspective and produce scalable solutions.
Everything Co-creation does is from their heart’s desire to help you, whether you’re a client, colleague or friend.
Co-creation always have excellent insight and creative ideas and are brilliant at understanding what clients really need.
Thank you so much for your very considered and insightful feedback. It is much appreciated and we highly value your opinion.
Co-creation’s work has enabled us all to focus on our future and get the right messages out there.
Co-creation deep dives to the crux of a brief and quickly gets to work to seek the information needed to create meaningful, commercially astute marketing.
The positioning work Co-creation Marketing supported us with was extremely helpful. Having an experienced external perspective really helped bring everything into focus.