Emmeline’s an expert strategic B2B marketing consultant, having worked with many global brands, including Experian, The Access Group, Siemens, Avaya and Yell.
With almost 20 years’ experience of B2B and digital marketing, she founded Co-Creation Marketing in 2014 and continues to work on strategic client marketing projects, as well as leading the company.
She combines razor-sharp clarity and focus, with a meticulous customer-centric approach and uses her specialist expertise in value proposition development to deliver meaningful, commercially astute marketing.
Previously, Emmeline was Business Director for Digital and B2B Marketing at Prodigious UK (part of the Publicis Group). She’s also worked with well-known Nottingham-based brands including Experian, Boots and Nottingham Trent University.
Emmeline loves deeply understanding audiences and buyer psychology to create customer-centric, persuasive marketing.
Professional membership: Co-organises Business Marketing Club (BMC) events in Nottingham for B2B marketers.
Qualifications: Institute of Direct Marketing (IDM) Postgraduate Diploma in Digital Marketing with B2B, Chartered Institute of Marketing (CIM) Certificate in Professional Marketing, BSc degree in Neuroscience.
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Latest blogs by Emmeline
All you need to know to start off the new decade in the right way. I recently blogged for the Business Marketing Club (BMC) about ‘What really works in B2B…
A recent Fujitsu survey of over 1,600 business leaders worldwide highlighted that 63% of businesses are embarking on, or are already running, co-creation projects with partners. Here, we explore how…
We all know that when you sell to a company, you sell to people. But not just one person. In B2B sales, the average number of stakeholders involved is 6.8…