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Clare Yau, Marketing ConsultantClare’s an award-winning Chartered Marketer, who combines 18+ years’ marketing experience with an in-depth knowledge of both B2B and B2C environments.

Formerly, she led communications, marketing and commercial development strategy for one of the largest County Councils in England – covering 400 diverse services, 786,000 residents, 9,000 employees, 27,000 businesses and 30m visitors annually.

Clare’s worked with diverse businesses in tech, creative and digital, professional services, catering, waste management, leisure, culture and entertainment, transport, education, health and social care.

She’s led various digital transformation projects and delivered hundreds of successful marketing strategies, recognised through various awards including the UK Digital Experience Awards, User Experience UK Awards, CIM Excellence Awards, LGcommunications Awards and CorpComms Awards.

Clare’s passionate about powerful marketing and passionate about people, putting the human approach back into B2B marketing.

Professional membership: Fellow of the Chartered Institute of Marketing (CIM).

Qualifications: Chartered Institute of Marketing (CIM) Digital Marketing Diploma, Institute of Leadership and Management (ILM) Level 5 Certificate in Coaching and Mentoring in Management, Chartered Institute of Marketing (CIM) Professional Marketing Diploma, BA degree in English Literature.

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