Clare’s an award-winning Chartered Marketer, who combines with 17+ years’ marketing experience with an in-depth knowledge of both B2B and B2C environments.
Formerly, she led communications, marketing and commercial development strategy for one of the largest County Councils in England – covering 400 diverse services, 786,000 residents, 9,000 employees, 27,000 businesses and 30m visitors annually.
Clare’s worked with diverse businesses in tech, creative and digital, professional services, catering, waste management, leisure, culture and entertainment, transport, education, health and social care.
She’s led various digital transformation projects and delivered hundreds of successful marketing strategies, recognised through various awards including the UK Digital Experience Awards, User Experience UK Awards, CIM Excellence Awards, LGcommunications Awards and CorpComms Awards.
A Fellow of the Chartered Institute of Marketing (CIM), she’s also an English Literature graduate from the University of Leicester and a qualified business coach and mentor.
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Latest blogs by Clare
A recent Fujitsu survey of over 1,600 business leaders worldwide highlighted that 63% of businesses are embarking on, or are already running, co-creation projects with partners. Here, we explore how…
B2B website optimisation checklist Keep wording simple Does your website have a clear ‘voice’ and is it readable? Try not to over complicate language and always write from the customer’s…
Have you ever considered the differences in the personality types within your customer segments? How you write your message could be turning different personalities on or off. The useful Crystal tool can…